"Blogging takes passion and authority, which eliminates 99 percent of all businesses."
E-mail newsletters: interruption technology, the content can't be changed after it's sent, just not good...
Business blogs:
1. Humanize businesses
2. Conversational aspect
3. Product and event blogs are important
It's not a faceless company that sends me a bill every month anymore. Now it's "where Karen works."
The Southwest blog is loved, but anyone in the org can submit a post. They may want to limit it to create more focus.
Sony's blog is cool because the CEO will actually respond to comments.
SEO always comes up: A Web site may have six pages of content, but a blog may have 18,000 that are constantly being updated. You will soar up to the top of Google.
Blogs can be a quick and easy way to publish content. They don't have to be conversations. For example, a dark blog.
Biggest mistake corporate blogs make: They start talking BEFORE they start reading. LISTEN BEFORE YOU TALK!!!
Saturday, October 20, 2007
Subscribe to:
Post Comments (Atom)
5 comments:
Thanks for the great blog and twitter recaps. What fun to follow along.
One more to add to your list of "biggest mistakes" of business use of social media/blogs: Jumping into the game without a strategy/clear direction.
When a senior member like a CEO responds to the comments.. that gives a very promising and good representation of the company
forex guides
Hi,
Recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Please leave a comment on m blog i am still waiting for your response.
Laser Hair Removal New York City, Botox New York City, in trhis site you know How you leave a healthy life without any risk.These invigorating body treatments will stimulate and energize your senses, and leave your skin feeling soft, smooth and conditioned. Laser Hair Removal New York City, Botox New York City, and Facials in Manhattan performed by the Smooth Synergy Spa in NYC. laser hair removal manhattan .plz visit again.
Post a Comment