Saturday, October 20, 2007

4 phases

Phase One: Oblivious Phase

In this phase, companies do not know people are talking about them. Previously all communication was face-to-face, but now conversations can be amplified online. An example is the Kryptonite Bike Lock and the fact they ignored the conversation online.

Two problems and reasons companies are in this phase: distance themselves from customers and do not measure mouth-to-mouth conversations.

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