Saturday, October 20, 2007

Jet Blue

Dr. Carl talks about how, not only did Jet Blue make an effort to deal with their crisis but they utilized a communication tool that reaches people. Jet Blue accepted the problems and criticisms that customers gave and responded saying, that yes, things went wrong, there are serious problems and they need to be addressed. They did not duck and cover or make excuses for their faults, they confronted them head on.

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