Break-out: Podcasting with Paull Young

What's great about blogs:

• Easy and fun
• Personal relationship - talking directly to the person
• Can build a community and dialog - always strive create conversations
  

What makes a great podcast:

• Podcast about a niche
  
• Talk about things that are interesting and fun

What to do:

• Listen first - what are people talking about?
  
• Get the audio
  
• Always record in .wav because you get a cleaner sound file
  
• Edit the sound - the Levelator, Audacity (open source - it's free!)
• Podsafe Music Network - free music
  
• When you publish the podcast write notes on the blog so that Google can catalog it
• Host the file - Libsyn is a good one
  
• Make sure people can subscribe to it - RSS
  
• Create a way to continue the conversation - sound comments or regular comments
  

What to listen to:

• Forward
• For Immediate Release
• Inside PR
• Trafcom