In Paull Young's session, the discussion got rather heated between the young and not so young.
It seems there is a strong disconnect between the undergraduate and graduate level in academia. As undergrads we have more access to more technology and more understanding of it. Social media/technology will be our forte.
However, social media is meant for the masses and the masses at this conference all want to have this be their forte.
The tools for social media are being taught to us as undergrads and professionals coming back to grad school are having to learn and adapt to them.
PR practitioners are creating conversations between each other and the conversation needs to be stretched into all levels of academia.