Session 1 has now concluded. Great way to kick-off the morning. There seems to be a diverse group of social media users. From professors to attorneys, the audience wanted to participate and interact with the speakers.
Some main points include:
- Students getting hired not just from their resume, but firms searching for their presence on the internet.
- ESO's are fading. PR people need to start writing for internet searches instead of using keywords to increase cache.
- PR is not just changing the tools that we are using to contact publics, but we need to change our mindset on how to interact with them.
KD Paine posted her notes from the morning and Dr. Carl Walter had some excellent coverage through live blogging.
Update: KD Paine's Powerpoint presentation