Saturday, October 20, 2007

Notes on business blogs

"Blogging takes passion and authority, which eliminates 99 percent of all businesses."

E-mail newsletters: interruption technology, the content can't be changed after it's sent, just not good...

Business blogs:
1. Humanize businesses
2. Conversational aspect
3. Product and event blogs are important

It's not a faceless company that sends me a bill every month anymore. Now it's "where Karen works."

The Southwest blog is loved, but anyone in the org can submit a post. They may want to limit it to create more focus.

Sony's blog is cool because the CEO will actually respond to comments.

SEO always comes up: A Web site may have six pages of content, but a blog may have 18,000 that are constantly being updated. You will soar up to the top of Google.

Blogs can be a quick and easy way to publish content. They don't have to be conversations. For example, a dark blog.

Biggest mistake corporate blogs make: They start talking BEFORE they start reading. LISTEN BEFORE YOU TALK!!!

6 comments:

Toby said...

Thanks for the great blog and twitter recaps. What fun to follow along.

One more to add to your list of "biggest mistakes" of business use of social media/blogs: Jumping into the game without a strategy/clear direction.

workhard said...
This comment has been removed by the author.
forex guides said...

When a senior member like a CEO responds to the comments.. that gives a very promising and good representation of the company

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Onlion Business said...

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Please leave a comment on m blog i am still waiting for your response.

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