"Blogging takes passion and authority, which eliminates 99 percent of all businesses."
E-mail newsletters: interruption technology, the content can't be changed after it's sent, just not good...
1. Humanize businesses
2. Conversational aspect
3. Product and event blogs are important
It's not a faceless company that sends me a bill every month anymore. Now it's "where Karen works."
The Southwest blog is loved, but anyone in the org can submit a post. They may want to limit it to create more focus.
Sony's blog is cool because the CEO will actually respond to comments.
SEO always comes up: A Web site may have six pages of content, but a blog may have 18,000 that are constantly being updated. You will soar up to the top of Google.
Blogs can be a quick and easy way to publish content. They don't have to be conversations. For example, a dark blog.
Biggest mistake corporate blogs make: They start talking BEFORE they start reading. LISTEN BEFORE YOU TALK!!!