Boy oh boy, this group is tech savvy to say the least!
More than half used the following social media tools for PR:
- Blogs - 79.4%
- Social networks - 58.8%
- Search Engine Optimization - 55.9%
- Podcasts - 52.9%
- Blogs - 64.7%
- Podcasts - 58.8%
- Social networks - 57.6%
- Video sharing - 52.9%
- Social Media Press/News Release - 43.8%
- SMPR - 76.5%
- Social media newsroom - 76.5%
- SEO - 70.6%
- Social networks - 64.7%
- Blogs - 61.8%
- Microblogging - 57.6%
- SecondLife - 51.5%
- Podcasts - 51.5%
- Mobile/cell marketing - 51.5%
- 62.5% of the participants are professionals.
- 75% of the participants have used social media for public relations purposes.
1 comment:
Interesting... I came across this by way of Kevin Dugan and just signed up for the Twitter feed. Very much looking forward to seeing what results.
Some thoughts:
- Many would deny that "Search Engine Optimization" would qualify as a "social media tool." Too often, SEO is used as a (wished-for) substitute or band-aid for a social media approach.
- Efforts around (long overdue) improvements in the press release would probably be best referred to as a "New Media Release" rather than a "social media news release." No matter how many del.icio.us links or digg buttons you put on there, a release is not an inherently "social" tool. When it comes to Edelman's StoryCrafter work, I tend to encourage users to think of news releases more like "packages" rather than a simple transmission of news and text. There's a big misconception out there that the "social media news release" puts some kind of tonic into your traditional press release that will make bloggers fall in love with a company's news. Nothing could be further from the truth.
- Indeed it appears that you have a remarkably savvy group there. I would be careful not to conflate "PR practiced online" with "social media."
My pair o' pennies.
/pmg
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